1. Start-Ups 2010: Publishing Children's Books for the iPhone

    Start-Ups 2010: Publishing Children's Books for the iPhone
    PicPocket Books Founder: Lynette Mattke, 41 Location: Silver Spring, Maryland Employees: Two interns Funding: $30,000, from Mattke and two silent partners 2009 Revenue: $7,500 Start-Up Year: 2009 Breakeven: January 2010 Insider Insight: Mattke saw that her kids loved the iPhone's touchscreen and that no one had built apps out of quality kids' books. Blind Spot: It's hard to generate profits selling books-as-apps for $1 to $3, even if you keep costs low. At established publishing houses, sifting through unsolicited manuscripts -- the slush pile, as they are collectively, and derisively, known -- for children's books is the work of young editorial assistants hoping to get their big ...
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