1. Start-Ups 2010: Publishing Children's Books for the iPhone

    Start-Ups 2010: Publishing Children's Books for the iPhone
    PicPocket Books Founder: Lynette Mattke, 41 Location: Silver Spring, Maryland Employees: Two interns Funding: $30,000, from Mattke and two silent partners 2009 Revenue: $7,500 Start-Up Year: 2009 Breakeven: January 2010 Insider Insight: Mattke saw that her kids loved the iPhone's touchscreen and that no one had built apps out of quality kids' books. Blind Spot: It's hard to generate profits selling books-as-apps for $1 to $3, even if you keep costs low. At established publishing houses, sifting through unsolicited manuscripts -- the slush pile, as they are collectively, and derisively, known -- for children's books is the work of young editorial assistants hoping to get their big ...
    Read Full Article
  1. Categories

    1. Marketing & Sales:

      Customer Experience, Email Marketing, Marketing, Sales
    2. Finance & Accounting:

      Accounting, Crowdfunding, Finance, Venture Capital
    3. Human Resources & Personnel:

      Health Insurance, Hiring, Personnel & HR
    4. Technology:

      Apps, Mobile, Technology
    5. Social Media:

      Facebook, Foursquare, Google+, Instagram, LindedIn, Pinterest, Snapchat, Twitter, Yelp
    6. Entrepreneurs:

      Entrepreneur, Family Business, Small Business Ownership, Small Business Saturday, Start-ups
    7. Politics:

      Executive, Judicial, Legislative
  2. Authors