2. How a Viral Video Helped Launch an Offbeat Product

    OPEN Forum Personnel & HR
    How a Viral Video Helped Launch an Offbeat Product
    Attending SXSWi? Join American Express OPEN and Skillshare for expert-led classes and exchanging ideas. Read more Be the first to comment on this article Jane Applegate is reporting live from SXSW in Austin. It’s too bad Austin Craig couldn’t attend the SXSW session titled “Viral Is a Dirty Word: Strategic Video Success,” but he didn't buy a SXSW Interactive pass. The clean-cut Orabrush spokesman's zany videos have attracted 46 million views on YouTube and helped sell millions of the tongue brus
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