1. Featured Articles

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    1. The Pros Agree These Are the 2 Best Tools for Conversion Optimization

      The Pros Agree These Are the 2 Best Tools for Conversion Optimization

      In the last decade, as digital marketing has consistently usurped marketing budgets from traditional media, marketers have realized that without a lean and mean website, their digital marketing expenditures are all in vain. Businesses spend thousands of dollars on promoting them across the internet – social media, PPC ads, display ads, email marketing, the complete works, so to speak. However, once a potential user arrives on your website, are you able to convert her into a paying customer?

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      Mentions: PPC Adobe
    2. Every Entrepreneur Should Share Their Story

      Every Entrepreneur Should Share Their Story

      It's now been four months since I took the plunge and decided to drive my own professional writing business. So how would I describe my past four months in business? I'll be honest: it's been a period of lessons. From learning how to network well, to figuring out my ideal client, to quoting and sticking by my pricing... anyone who tells you starting your own business is easy, is downright fibbing! I believe it's incredibly important for us all to share our stories.

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    3. 3 Questions That Reveal Your Entrepreneurial DNA

      3 Questions That Reveal Your Entrepreneurial DNA

      You can't just take a blood sample and determine if someone has the DNA of an entrepreneur. Still, I'm convinced from decades of observation and interaction that being an entrepreneur isn't just something you do; it's something you are. So, rather than draw blood, I've distilled the essence of entrepreneurism into three very basic questions.

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    4. 7 Life Hacks for Being Productive Instead of Just Busy

      7 Life Hacks for Being Productive Instead of Just Busy

      When your nose is constantly to the grindstone, sometimes it is hard to eat your meals on time, much less get perspective on anything else that is going on. As entrepreneurs, we often have periods when we are frenetically trying to balance a million work-related things at once, but it is neither effective nor sustainable to operate that way. At the end of the day, we feel burnt out, utterly exhausted and unfulfilled in other areas of our lives.

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      Mentions: NPR Norway
    5. The 5 People Every Entrepreneur Needs on their Team

      The 5 People Every Entrepreneur Needs on their Team

      You build a team not because you cannot succeed on your own, but because you can do more with the help of others. Building your team means identifying the people in your life who are smart, experienced, insightful, perceptive, challenging, and inspirational--and asking them to support you in your success. By team, I'm not talking about your assistant, your employees, or your vendors. That team helps you get your work done, they exist for the betterment of the business.

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    6. 6 Global Alternative Cities to Silicon Valley to Start Your Company

      6 Global Alternative Cities to Silicon Valley to Start Your Company

      Silicon Valley is a Mecca for startups. Its mature eco-system offers a proven culture of innovation, ample (if expensive) talent, plenty of funding and top-notch resources for developing and scaling a company. In a recent chat I had with Mikkel Svane, CEO and founder of Zendesk and author of the book Startupland, Svane dubbed Silicon Valley “the Mothership” and “the center of the universe for startups.” Svane founded Zendesk in Copenhagen in 2007, and along with his two co-founders, transplanted the company to San Francisco in 2009. I asked him what drew his team from Denmark to California. “Silicon Valley ...

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    7. How Banks Lost Their Groove in Small Business Finance... and Why They May

      How Banks Lost Their Groove in Small Business Finance... and Why They May

      Prior to the Great Recession, easy credit conditions prevailed for small businesses. Cash was free flowing, and relaxed lending practices made it relatively easy to secure financing. After the Lehman Brothers crash and during the ensuing “credit crunch,” volume fell roughly 19 percent from 2008 until 2012. This general slowdown in lending coincided with stricter requirements placed on borrowers. Financing simply became less available — even for “creditworthy” companies.

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      Mentions: OnDeck
    8. How to Succeed When Your Team Doesn't Have Top Talent

      How to Succeed When Your Team Doesn't Have Top Talent

      The trouble with talented employees is, they frequently move on. But if you lose all of your most talented workers, don't think your company is doomed. Just because you don't have a breakout star doesn't mean you'll have a losing team. Tomas Chamorro-Premuzic, the CEO of personality testing and talent consulting firm Hogan Assessment Systems, writes in Harvard Business Review about how a leader can cultivate a team of "B players" into a successful organization.

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    9. 8 Things You Need to Know About Raising Venture Capital

      8 Things You Need to Know About Raising Venture Capital

      If your startup is growing, at some point you will likely be seeking venture capital. Unlike angel investors, who typically write checks between $10,000 to $100,000, VCs can write multi-million dollar checks. This means that VCs support startup growth from seed to much later stages. Because VCs deploy large amounts of capital and expect significant returns, the process of raising money from these so called institutional investors is far from trivial.

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    10. Small Businesses, 4 Ways to Crush It in Your Local Community

      Small Businesses, 4 Ways to Crush It in Your Local Community

      Small businesses, you deserve kudos. You number 28 million in the United States alone, a figure which the Small Business Administration notes accounts for 54 percent of all sales, 55 percent of all jobs, and 66 percent of all net new jobs for the past nearly 45 years. A recent Gallup poll says that 67 percent of Americans have more confidence in small businesses--in contrast to the 21 percent who elevated big business over its Main Street counterpart.

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    11. Could the Apple Watch Be Worse Than Google Glass?

      Could the Apple Watch Be Worse Than Google Glass?

      Do you know anyone (either not in the tech industry, connected to Apple or a gadget geek) who owns an Apple Watch? I don't. I'm sure these people exist. But with all the publicity and fanfare I would've expected to see the Apple Watch everywhere. Something just doesn't seem right. And that something seems to be sales. Ever since the early days of its launch, no one has really been able to accurately predict the sales of the Apple Watch.

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    12. 10 Tips for Successfully Onboarding Your New Emplyee

      10 Tips for Successfully Onboarding Your New Emplyee

      Much has been written about the perils and costs that come with making a bad hire. The impact can be huge -- for the company, the team and the hiring manager, not to mention the new hire him- or herself. The costs are not just financial, but can actually do damage to the reputations of those involved. Related: 4 Tips on How to Bring Out the Best in Your New Hires This is especially true for small businesses, and even more so when an owner makes those first hires.

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    13. 7 Mentors You Didn't Even Know You Had

      7 Mentors You Didn't Even Know You Had

      Good mentors can change the trajectory of your business forever. They get you to see things differently. They get you to question if there are different or better ways to grow your business. They lead by example or by sharing their stories. The cool thing about great mentors is that they don't even need to know that they are mentoring you. You can build a better business simply by observing and studying the people whom you have already surrounded yourself with.

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    14. How to Get More Out of Your Startup Than You Put In

      How to Get More Out of Your Startup Than You Put In

      Metaphors have a way of sticking with you. Recently, Bill Warner--an investor in our company and close personal mentor--told me how he evaluates companies. But he didn’t talk about markets, margins, or even products. He spoke about energy. Bill used the open source movement as an example. Investors were deeply skeptical of the sustainability of crowd-sourced knowledge. With no financial return, the enthusiasm would die and the communities would disappear. Right?

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    15. Keep Your Remote Workers Engaged and Productive

      Keep Your Remote Workers Engaged and Productive

      Do you rely on work from employees who spend some or all of their time working away from your office? If you're like most business owners or managers, the answer is almost certainly yes. According to Global Workplace Analytics, 63 million Americans will work remotely by 2016-more than a third of the total work force. (I myself have come to depend on a researcher who happens to live in Prague. ) But this big growth of remote work presents big challenges to traditional management styles.

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    16. Venture Capital Funds Show Strong Growth as World Markets Turn

      Venture Capital Funds Show Strong Growth as World Markets Turn

      World markets may be gyrating as they react to the news on Greece’s debt crisis and China’s stock market rout, but venture capital financing is going full steam ahead. That’s the latest from the National Venture Capital Association, whose report on second quarter 2015 fundraising came out Wednesday. VC funds raised $10.3 billion in the second quarter, which is the strongest three-month stretch since the fourth quarter of 2007, according to NVCA.

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      Mentions: California China Nvca
    17. The Big Negotiation Lesson in the Greece Bailout Talks

      The Big Negotiation Lesson in the Greece Bailout Talks

      After the Greek public voted against the proposed EU bailout last weekend, you couldn't be blamed for scratching your head. How could the Greeks, lining up at ATMs like they're going out of style, vote no to a possible solution--even an austere one? Tim Calkins, clinical professor of marketing at Northwestern University's Kellogg School of Management, has a theory: The Greeks preferred an uncertain outcome (what might happen if they rejected the bailout) to an unattractive one (accepting the bailout's austere terms). If you've ever struggled to make a hard sell in a negotiation, this ...

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    18. Twitter Rolls Out Suite of Direct Response Ad Products

      Twitter Rolls Out Suite of Direct Response Ad Products

      Twitter Inc rolled out three new products for its direct response advertising on Wednesday, two months after the company said weak demand for the product had lowered its revenue forecast for the year. A select group of advertisers that Twitter declined to name is now testing the products, which are aimed at improving user engagement with direct response ads, intended to encourage actions such as clicking on a link or downloading an app.

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    19. Grounded Planes, Halted Stocks: Why Today's Scary String of Tech Glitches Matter

      Grounded Planes, Halted Stocks: Why Today's Scary String of Tech Glitches Matter

      Many an IT department was in emergency mode today. United Airlines grounded all flights this thanks to a network connectivity issue this morning while the New York Stock Exchange dealt with its own internal tech issue that temporarily suspended trading . Meanwhile, The Wall Street Journal was working to fix an outage that downed its site.

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    20. The Secret to Entrepreneurial Branding: Focus on Yourself

      The Secret to Entrepreneurial Branding: Focus on Yourself

      As an entrepreneur, have you given personal branding a shot, or are you failing to harness the power of this profitable marketing strategy? While you ultimately have to make business decisions based on your own gut-feelings, this is one area where you don't want to mess up. Pursue personal branding and you won't regret it. 6 Tips for Effective Personal Branding Whether it's personal or corporate branding, you have to start with a plan of action.

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