1. Featured Articles

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    1. The Small-Business Guide to Building a Killer Brand Identity

      The Small-Business Guide to Building a Killer Brand Identity

      Branding is not a difficult thing to do if you know who you are and how you want to be perceived by others. Yet quite often you might not be focused on your brand, instead putting your attention on your products or services to lead you to customers and revenue. That’s fine if you’re the only small business selling a particular product or service, but that’s a rarity. This is why branding is imperative not just for big corporations, but also for small businesses.

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      Mentions: New York
    2. Local Retailer Push-Back Against hopping on Thanksgiving Day

      Local Retailer Push-Back Against hopping on Thanksgiving Day

      Despite the large-retailer trend toward Thanksgiving store openings, many small retailers across the United States are continuing to put their foot down—and have committed to staying closed. “We've always felt that it's important for our employees to be able to spend time with their own families as well as here in the store,” Lilah Reichley , who owns three Hallmark stores with her husband in Dayton, Ohio, told her local Fox news station. “Thanksgiving is kind of a time for us to take a deep breath and get ready to go into the rest of the fourth quarter.”

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      Mentions: New York Ohio Macy 's
    3. Paths Female CEOs Took to the Top

      Paths Female CEOs Took to the Top

      This is interesting: Harvard Business Review just published some research on how large-company female CEOs reached the top. The authors looked at the career paths of 24 women who head Fortune 500 companies.

      They do say they were testing the standard assumption that these women took “the most competitive business tracks, like investment banking and management consulting.”

      It turned out, however, that the standard assumption wasn’t particularly accurate.

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